For the third year running I entered the world of commerce, setting my photos to work raising money for charity. The craft fair I had a stall at was ideally timed for Christmas shopping. Once again I was selling cards, bookmarks, large prints and calendars featuring my wildlife photos. As ever, the craft fair was a great opportunity to talk to people about wildlife.
This year my bestsellers were the 2017 calendar (now sold out!) and the kestrel and barn owl bookmarks. I am really pleased bookmark sales have been good this year, as I sold hardly any in previous years, but I really like them (if I am allowed to say that). It’s also good the calendars have all sold, since they obviously have a use-by date.
The other thing I am pleased about with this year’s calendar is that most of the photos were taken this year. I haven’t had much time to process my photos this year, but I have taken quite a lot, and some of them made the grade for the calendar.
Disappointingly, I only sold one large print. Since I do the same craft fair each year, I wonder if I have saturated that particular market. Do you have any suggestions for other photo products I could sell, next year?
It’s easy to overlook small things, and miss the everyday beauty (and weirdness) that surrounds us. Dr C very kindly gave me a macro lens for my birthday, back in April, and since then I’ve been seeing the world differently. It’s been a revelation.
I realised I needed to learn how to use it, so booked myself on a Surrey Wildlife Trust macrophotography course, led by Adrian Davies. The course took place in an old orchard, in the most glorious sunshine. There was plenty of unexpected beauty to be found, once you start looking at it. Here are my best shots from the day.
Breaking news: Christmas is coming. It’s kinda crept up on me, but I notice from the web stats that quite a few people have been looking at my previous posts on Christmas present ideas for wildlife lovers.
The previous two lists cover some fairly broad ideas. This year I’m trying to give some specific ideas that fall under the categories mentioned in previous years.
A Sting in the Tale: this is by far my favourite wildlife book that I’ve read this year. I’m not particularly into insects, but Dave Goulson’s evident passion for bumblebees, engaging writing style and fascinating facts held me entranced. I ended up underlining loads of sections that I knew I’d want to come back to again and again. I’d recommend this to anyone with an interest in wildlife.
Wildlife Broadcasting on a Smartphone course: Surrey Wildlife Trust are putting on an intriguing course next year. Having recently been delving into filmmaking in my professional life, I’m keen to find out more about how I could apply it to wildlife. It doesn’t come cheap, but sounds fascinating.
A monopod: having got myself a massive telephoto lens this year, and had to lug my tripod around, I can see the appeal of a lighter, sturdy monopod to take with me on walks.
Some wildlife art: I’ve seen so much beautiful wildlife art this year – things I’d love to have around me at home to remind me of the wonders of nature. The David Shepherd Wildlife Foundation has a good selection, with profits going to fund conservation. Try your local gallery as well.
The New Wild: I bought this book because of its beautiful cover, and intriguing (and controversial) central argument: invasive species will be nature’s salvation. It’s certainly a thought-provoking read. (I’m planning a blog post on this soon, as there’s lots to mull over…)
A subscription to Lynda.com: The Lynda.com website has a huge library of online courses, including hundreds of photography ones. I get access to this through my work, and have found the courses very informative. Useful for brushing up your skills during those long winter evenings…
Wildlife photography courses: there’s a wide selection available. Local Wildlife Trusts or wildlife centres often run them. Birds, badgers, deer, fungi, reptiles, flowers – something to suit any wildlife photographer in your life! I’ve got my eye on David Plummer’s courses.
Some sturdy wellies: I’ve really appreciated having comfortable, sturdy wellies this year, helping me through the muddier dormousing months and squelchy harvest mouse surveys.
A good head torch can really make a difference for night-time wildlife surveys, camping or just walking back from a country pub. I’ve really appreciated my new one this year.
This weekend I took a plunge (or, rather, dipped my toe) in the world of commerce. I have thousands of photos on my hard drive, a tiny fraction of which are (I think) quite presentable, but I rarely do anything with them. So when I heard that my church was organising a craft fair, it seemed like a chance to be brave and show them to the world, and see if the world liked them enough to buy them.
The first step was to find some photos good enough to sell. This meant trawling through my archives, which was a time consuming but pleasant occupation. I narrowed it down to 25 photos, mainly of British wildlife. But I had no idea which of these people might buy.
I thought Wild South would do as a name for my enterprise, and I knocked up a logo, incorporating oak leaves, as oaks are my favourite trees. What do you think of it?
In the end I got 4 of each of the 25 photos printed as cards. I also got a set of business cards printed, with a different photo on the back of each. I found a couple of bird images that would work as bookmarks, and got 50 double-sided bookmarks printed. I also picked 8 of my favourite photos to print out large, and mounted them. My plan was, if they didn’t sell I’d put them up at home (I’ve been meaning to do this for a while). I made up some themed packs of 3-5 cards.
Having never done this before, pricing was a bit of a stab in the dark. I knew what my costs were, but wasn’t sure how much mark-up to add – I wanted to make a decent profit for the charity, but didn’t want to be left with 100 cards at the end of the day.
After a dry run of setting up my stall at home, I was ready for the fair. I was relieved when I made my first sale of the day, and it was encouraging that it was a good one. I got lots of compliments on my photos. By the end of the day I had sold about half of my cards, and 4 mounted prints, but only 8 bookmarks. Some of the photos completely sold out. Owls, British mammals and pretty flowers all sold well, while some of my more exotic photos barely sold at all.
My business cards were very popular – people liked being able to choose which photo was on the back. And I did have more blog visits than usual this weekend, although I don’t know whether that’s connected. The other stallholders were very kind and encouraging, and Dr C helped out a lot. It was also a great opportunity to talk to people about wildlife.
It was a hard day’s work, but not unpleasant or dull. I’m not in a hurry to do another craft fair, and it’s not time to give up the day job quite yet. But I ‘d do it again to raise money for charity.
Anyway, here are the top selling images from the fair.
This is my diary of the wildlife where I live in Oxfordshire, and sometimes the places I visit. I am a young naturalist with a passion for British wildlife, especially Badgers and Hares. I have been blogging since May 2013 and you can read my old blog posts at www.appletonwildlifediary.blogspot.co.uk