For the third year running I entered the world of commerce, setting my photos to work raising money for charity. The craft fair I had a stall at was ideally timed for Christmas shopping. Once again I was selling cards, bookmarks, large prints and calendars featuring my wildlife photos. As ever, the craft fair was a great opportunity to talk to people about wildlife.
This year my bestsellers were the 2017 calendar (now sold out!) and the kestrel and barn owl bookmarks. I am really pleased bookmark sales have been good this year, as I sold hardly any in previous years, but I really like them (if I am allowed to say that). It’s also good the calendars have all sold, since they obviously have a use-by date.
The other thing I am pleased about with this year’s calendar is that most of the photos were taken this year. I haven’t had much time to process my photos this year, but I have taken quite a lot, and some of them made the grade for the calendar.
Disappointingly, I only sold one large print. Since I do the same craft fair each year, I wonder if I have saturated that particular market. Do you have any suggestions for other photo products I could sell, next year?
As Lord/His Eminence/Sir Alan Sugar advises his candidates, I tried to ‘smell what sells’ based on last year’s experience. This meant a few changes:
British wildlife sold much better than my more exotic pictures, so I decided to focus on that
Several people suggested that I should do a calendar, so, after in-depth consumer research (AKA asking my Facebook friends for their views) I put one together with a mix of British mammals, birds and insects (listening to the focus group is something that Apprentice teams never seem to do)
Packs of cards went well last year, but I hadn’t prepared enough, so this year I put together plenty, and made the ‘packaging’ a little more professional (having a printer that actually prints really helps with this!)
I set myself a target to make enough profit to pay for 11 dormice boxes (which is, completely coincidentally, how many I want to add to my site next year, and just a little above my profit from last year, which went to another charity).
The craft fair went well – I smashed my fundraising target, got lots of compliments, got to chat to some interesting people, and even managed to do some Christmas shopping. The best selling items were the calendars, followed by packs of four British Mammal Cards. Hopefully, thanks to the support of all my customers, a few more dormice will have cosy boxes to nest in next year!
This weekend I took a plunge (or, rather, dipped my toe) in the world of commerce. I have thousands of photos on my hard drive, a tiny fraction of which are (I think) quite presentable, but I rarely do anything with them. So when I heard that my church was organising a craft fair, it seemed like a chance to be brave and show them to the world, and see if the world liked them enough to buy them.
The first step was to find some photos good enough to sell. This meant trawling through my archives, which was a time consuming but pleasant occupation. I narrowed it down to 25 photos, mainly of British wildlife. But I had no idea which of these people might buy.
I thought Wild South would do as a name for my enterprise, and I knocked up a logo, incorporating oak leaves, as oaks are my favourite trees. What do you think of it?
In the end I got 4 of each of the 25 photos printed as cards. I also got a set of business cards printed, with a different photo on the back of each. I found a couple of bird images that would work as bookmarks, and got 50 double-sided bookmarks printed. I also picked 8 of my favourite photos to print out large, and mounted them. My plan was, if they didn’t sell I’d put them up at home (I’ve been meaning to do this for a while). I made up some themed packs of 3-5 cards.
Having never done this before, pricing was a bit of a stab in the dark. I knew what my costs were, but wasn’t sure how much mark-up to add – I wanted to make a decent profit for the charity, but didn’t want to be left with 100 cards at the end of the day.
After a dry run of setting up my stall at home, I was ready for the fair. I was relieved when I made my first sale of the day, and it was encouraging that it was a good one. I got lots of compliments on my photos. By the end of the day I had sold about half of my cards, and 4 mounted prints, but only 8 bookmarks. Some of the photos completely sold out. Owls, British mammals and pretty flowers all sold well, while some of my more exotic photos barely sold at all.
My business cards were very popular – people liked being able to choose which photo was on the back. And I did have more blog visits than usual this weekend, although I don’t know whether that’s connected. The other stallholders were very kind and encouraging, and Dr C helped out a lot. It was also a great opportunity to talk to people about wildlife.
It was a hard day’s work, but not unpleasant or dull. I’m not in a hurry to do another craft fair, and it’s not time to give up the day job quite yet. But I ‘d do it again to raise money for charity.
Anyway, here are the top selling images from the fair.
This is my diary of the wildlife where I live in Oxfordshire, and sometimes the places I visit. I am a young naturalist with a passion for British wildlife, especially Badgers and Hares. I have been blogging since May 2013 and you can read my old blog posts at www.appletonwildlifediary.blogspot.co.uk